What the Commercial Retail World Needs to Know About EV Charging

The rise of electric vehicles (EVs) is reshaping the way consumers interact with businesses, and the retail world is uniquely positioned to benefit—if it acts strategically. As EV adoption accelerates, forward-thinking retailers have a prime opportunity to meet customer expectations, drive foot traffic, and establish sustainability credentials through EV charging infrastructure. Here’s what the commercial retail sector needs to know:

1. EV Charging Is a Customer Magnet

EV drivers seek convenient, reliable charging options, and retail locations with charging stations naturally become preferred stops. Offering EV charging can increase dwell time and spending; a recent survey by the U.S. Department of Energy found that EV drivers spend up to 60% more time at locations with chargers, and 68% report making purchases during charging sessions.

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2. Charging Infrastructure Can Differentiate Your Brand

Early adopters of EV charging stations gain a competitive edge. By visibly committing to sustainability and innovation, your retail brand can attract environmentally conscious consumers. According to Deloitte, 58% of consumers are more likely to visit businesses that demonstrate environmental responsibility.

3. It’s an Investment, Not Just an Expense

While the upfront costs of installing EV chargers can be significant, incentives, grants, and partnerships often offset these. Over time, chargers can generate revenue (through pay-to-charge models) and indirect ROI through increased customer loyalty and new foot traffic. The International Council on Clean Transportation estimates that retailers with EV charging can see a 20–30% increase in customer dwell time.

4. Think About the Right Type of Charging

Not all chargers are created equal. Level 2 chargers are common in retail settings and suitable for shoppers spending an hour or more. DC fast chargers offer quicker top-ups but are more expensive to install. Understanding your customer profile and typical visit duration is key to choosing the right infrastructure. EVgo reports that 75% of retail-based chargers are Level 2, reflecting typical consumer behavior patterns.

5. Integration With Digital Experiences Matters

Modern EV drivers expect digital convenience. Retailers should ensure chargers are listed on popular EV apps and consider integrating charging availability into their own apps. Loyalty programs, push notifications, and exclusive offers tied to EV charging can enhance customer engagement. A PlugShare study indicates that 80% of EV drivers rely on apps to locate chargers.

6. Location and Accessibility Are Crucial

Charging stations should be easy to find, well-marked, and accessible. Prioritize prime parking spots that balance convenience for EV drivers with overall parking needs. Safety, lighting, and ADA compliance are also critical considerations. According to ChargePoint, 85% of drivers cite convenience and visibility as top priorities when choosing where to charge.

7. Sustainability Storytelling Adds Value

EV charging isn’t just about practicality—it’s a visible symbol of your commitment to sustainability. Incorporate your charging infrastructure into broader ESG (Environmental, Social, and Governance) storytelling across marketing, PR, and in-store signage. Nielsen research shows that 73% of global consumers are willing to change their consumption habits to reduce environmental impact.

8. Future-Proof Your Investment

EV technology and adoption trends are evolving rapidly. Plan for scalability by installing infrastructure that can accommodate additional chargers in the future. Stay informed about regulatory developments, grid requirements, and advances in charging technology to keep your investment relevant. BloombergNEF projects that by 2040, EVs will account for 58% of new passenger car sales globally.

Conclusion

The commercial retail world stands at the crossroads of consumer convenience, sustainability, and technological innovation. By embracing EV charging thoughtfully and proactively, retailers can capture new opportunities, reinforce brand loyalty, and contribute meaningfully to the clean energy transition. The question isn’t whether EV charging matters—it’s whether you’re ready to make it a strategic part of your business model.